Ad footage with a budget you can quote

The shots advertisers actually use

Most product spots lean on a handful of shot types: a turntable or slow orbit of the product, a hero pour or splash, a macro texture pass, a lifestyle moment with the product in use, and a closing clean frame for the logo and offer. Every one of these is a short, single-motion clip, which is what the models do best.

Describe the product precisely and the environment simply. "A matte black insulated bottle with a bamboo lid" gives the model something to hold onto; "a bottle" invites invention. Keep backgrounds plain for hero shots so the subject stays the focus, and reserve busy environments for lifestyle cutaways.

Pricing a shot list

Because each tier publishes a credit rate per second, a shot list converts directly into a credit total. A five-second Standard turntable at 720p is thirty credits. A five-second Cinematic splash at 1080p is one hundred and fifty. A fifteen-second Draft b-roll pass at 720p is fifteen. Add them up, add a margin for one rerender per shot, and you have a number for the proposal.

At Studio pricing, a thousand credits a month covers a hero spot on Cinematic plus a full set of supporting shots on Standard, with Draft previews of everything first. Clip Packs and Reel Packs top up a single campaign without changing the subscription.

• Hero shot: Cinematic 720p or 1080p, 4–6 s
• Supporting shots: Standard 720p, 4–5 s each
• B-roll and transitions: Draft 1080p, up to 20 s
• Previews of everything: Draft 720p, 2–3 s

Getting the product right

When exact appearance matters, start from a photo. Upload a packshot and use photo animation to add the orbit, the light sweep or the splash. The first frame is then faithful to the real product, and the tier only has to animate from there. Clips made this way stay private, which suits unreleased products.

For text-to-video product shots, run compare mode on the hero prompt with Standard against Cinematic. The difference in how labels, reflections and liquid behave is the clearest demonstration of what the top tier buys, and the result tells you where to spend for the rest of the campaign.

Formats for every placement

Render the same shot list in 16:9 for landscape placements, 9:16 for vertical feeds and 1:1 for square slots rather than cropping one master. The models recompose the shot for each frame. Every output is an H.264 MP4 ready for any ad platform's uploader, and you can download the files from your library without a watermark.